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1670552

9781576601310

Super Bowl of Advertising How the Commercials Won the Game

Super Bowl of Advertising How the Commercials Won the Game
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Product details

  • ISBN-13: 9781576601310
  • ISBN: 1576601315
  • Edition: 1
  • Publication Date: 2003
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Kanner, Bernice, Dusenberry, Phil, Sann, Ted

SUMMARY

"Kanner...offers delightful tidbits about the commercials, the products, and the executives responsible for choosing the ads....General business readers as well as industry insiders will appreciate the behind-the-scenes look at their world."Kanner, Bernice is the author of 'Super Bowl of Advertising How the Commercials Won the Game', published 2003 under ISBN 9781576601310 and ISBN 1576601315.

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