Sunday Drives Nostalgic Reminiscing With the Best of Burma-shave

The Burma-Shave craze reached its zenith during the 1950s, withmore than 7,000 signs posted across the United States. To market Burma-Shave, Allen Odell, an advertising wordsmith,devised the concept of sequential signs to sell his shaving cream.Typically, six signs were erected, with each of the first fivecontaining a line of verse, and the sixth trumpeting the brand name. Burma-Shave signs appeared in every state except Arizona,Nevada and New Mexico. The creative people at Burma-Shave, aswell as customers who sent in jingles of their own, ultimatelycreated more than 600 of the rhymes. In the world of advertising, Burma-Shave stood as unique, creatingsigns that became a part of the popular culture. Although the Burma-Shave company is no more, these fun littlerhymes hold great nostalgic value for those of us who fondlyremember them from our Sunday drives.Larson, Michael is the author of 'Sunday Drives Nostalgic Reminiscing With the Best of Burma-shave', published 2006 under ISBN 9780595393244 and ISBN 0595393241.