6180995

9783540708629

Suchmaschinen-Marketing

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  • ISBN-13: 9783540708629
  • ISBN: 3540708626
  • Publication Date: 2007
  • Publisher: Springer

AUTHOR

Bischopinck, Yvonne von, Ceyp, Michael

SUMMARY

Das Internet hat in den letzten zehn Jahren das Dialogmarketing ganz wesentlich bereichert. Allerdings fehlen vielfach systematische Abhandlungen'ber den konkreten Einsatz ausgew'hlter Online-Marketing-Instrumente. Das vom Autorenteam Bischopinck/Ceyp vorgelegte Kompendium zum Suchmaschinenmarketing (SEO - Search Engine Optimization und SEM - Search Engine Marketing) schlie't eine zentrale L'cke. Alle Parameter des Suchmaschinenmarketings werden systematisch erl'utert und anwendungsorientiert erkl'rt. Konkrete Beispiele verdeutlichen die paxisgerechte Umsetzung.Bischopinck, Yvonne von is the author of 'Suchmaschinen-Marketing', published 2007 under ISBN 9783540708629 and ISBN 3540708626.

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