Succeeding in an Increasingly Competitive Market : OPEN MINDS 1999 Marketing Institute Chartbook: Marketing Tools for the Behavioral Health and Social Services Fields

Presentation slides from the following sessions: Behavioral Health & Social Service Industry Trends: An Up-To-The-Minute Update; Service Marketing and The Marketing Plan: Where To Start With Developing A Marketing Initiative, Market Segmentation, and Product Positioning; Caron Foundation’s Use of Market Research To Identify Private-Pay Markets; Marketing Research On A Budget: How To Find Out What You Need To Know To Make Good Decisions; LSS Care Management System—Service Quality and Its Role In Marketing Planning; The Product Line Management Process & Assessing Your Organization’s Current Product Lines and Identifying Product Development Opportunities; The Creation of ChildNET-Product Line Development In Response To Michigan’s Changing Child Welfare and Juvenile Justice Market; A Model For New Product Development and Implementation; Good Shepherd Center’s Diversification Into The Juvenile Justice Market; The Price Is Right: Models For Pricing A New Product; How To Use Clinical Model Pricing For A Competitive Advantage; Organizing Your Promotion and Sales Activities: Developing A Promotion Plan; How Do You Get Publicity? – Industry Press Talk About Article Selection; Structuring Your Sales Activities: A Step-By-Step Approach To Getting New Contracts; How to Increase and Diversify Your Revenue with Current Payers; Sales Diagnostics: It’s A Good Service, So Why Will No One Buy It?; and Getting, Keeping, & Increasing Your Business With Corporate Customers.Oss, Monica E. is the author of 'Succeeding in an Increasingly Competitive Market : OPEN MINDS 1999 Marketing Institute Chartbook: Marketing Tools for the Behavioral Health and Social Services Fields', published 1999 under ISBN 9781878586810 and ISBN 1878586815.