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9780071742290

Strategy from the Outside In: How to Profit from Customer Value

Strategy from the Outside In: How to Profit from Customer Value
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  • ISBN-13: 9780071742290
  • ISBN: 0071742298
  • Edition: 1
  • Publication Date: 2010
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Day, George, Moorman, Christine

SUMMARY

Day, George is the author of 'Strategy from the Outside In: How to Profit from Customer Value', published 2010 under ISBN 9780071742290 and ISBN 0071742298.

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