Strategy Concept and Process A Pragmatic Approach

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy.Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.Hax, Arnoldo C. is the author of 'Strategy Concept and Process A Pragmatic Approach', published 1996 under ISBN 9780134588940 and ISBN 0134588940.