2124206

9780273693468

Strategy Bites Back It Is a Lot More, and Less, than You Ever Imagined

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  • ISBN-13: 9780273693468
  • ISBN: 0273693468
  • Publication Date: 0000
  • Publisher: Pearson Education, Limited

AUTHOR

Mintzberg, Henry, Ahlstrand, Bruce W., Lampel, Joseph

SUMMARY

SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way.Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.Strategy as a Little Black Dress Forecasting: Whoops! Management and Magic Strategy and the Art of Seduction The Soft Underbelly of Hard Data Strategy as destiny Jack Welch on Planning The Seven Deadly Sins of Planning Strategy One Step at a Timeand many, many more.Why not have a good time reading a strategy book for a change?Mintzberg, Henry is the author of 'Strategy Bites Back It Is a Lot More, and Less, than You Ever Imagined', published 0000 under ISBN 9780273693468 and ISBN 0273693468.

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