1655829
9780324128505
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The application of strategic management concepts in today's world is a necessity! This book/workbook is filled with experiential exercises to sharpen the strategic thinking skills of all business professionals. Real life experiences place readers in decision making roles in a variety of business areas, including management, marketing, finance, and accounting. The most current strategy topics are covered, such as strategic alliances and competitive advantage.Julie I. Siciliano is the author of 'Strategize! Experiential Exercises in Strategic Management' with ISBN 9780324128505 and ISBN 0324128509.
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