54441379

9783170101937

Strategie und Technik der Werbung: Verhaltenswissenschaftliche Ansätze (Kohlhammer Edition Marketing) (German Edition)

Strategie und Technik der Werbung: Verhaltenswissenschaftliche Ansätze (Kohlhammer Edition Marketing) (German Edition)

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  • ISBN-13: 9783170101937
  • ISBN: 3170101935
  • Publication Date: 1988
  • Publisher: W. Kohlhammer

AUTHOR

Werner Kroeber-Riel

SUMMARY

Werner Kroeber-Riel is the author of 'Strategie und Technik der Werbung: Verhaltenswissenschaftliche Ansätze (Kohlhammer Edition Marketing) (German Edition)', published 1988 under ISBN 9783170101937 and ISBN 3170101935.

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