Strategic Reputation Management: Towards a Company of Good

Pekka Aula is Professor of Communication at Department of Communication, University of Helsinki, Finland. His research interests lie in the problematic of formation and reformation, construction and reconstruction of communicative processes in and between complex organizational networks. He has published and edited several books, and published articles in national and international journals. He is also adjunct Professor at the University of Jyvaskyla Saku Mantere is acting Professor of Management and Organization at Swedish School of Economics and Business Administration in Helsinki, FinlandAula, Pekka is the author of 'Strategic Reputation Management: Towards a Company of Good', published 2008 under ISBN 9780805864267 and ISBN 0805864261.