3845092
9780805852790
Strategic Planning for Public Relations
by Fleishman, Edwin A., Cleveland, Jeanette N., Smith, Ronald D.
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Product details
- ISBN-13: 9780805852790
- ISBN: 0805852794
- Edition: 2
- Publisher: Erlbaum Associates, Incorporated, Lawrence
AUTHOR
SUMMARY
This innovative text offers a new way of understanding public relations and other types of strategic communication. Following the pragmatic, in-depth approach of the first edition, this text presents a step-by-step unfolding of the planning process mostFleishman, Edwin A. is the author of 'Strategic Planning for Public Relations' with ISBN 9780805852790 and ISBN 0805852794.
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