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4862836

9780073025865

Strategic Marketing A Practical Approach.

Strategic Marketing A Practical Approach.

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Product details

  • ISBN-13: 9780073025865
  • ISBN: 0073025860
  • Publication Date: 2006
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Alsem, Karel Jan, Wittink, Dick R.

SUMMARY

Karel Jan Alsem is associate professor of marketing at the Faculty of Economics of the University of Groningen.Alsem, Karel Jan is the author of 'Strategic Marketing A Practical Approach.', published 2006 under ISBN 9780073025865 and ISBN 0073025860.

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