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9780073381008
Strategic Marketing
by Cravens, David W., Piercy, Nigel F.
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Product details
- ISBN-13: 9780073381008
- ISBN: 0073381004
- Edition: 9
- Publication Date: 2008
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
David W. Cravens is Emeritus Professor of Marketing in the M. J. Neely School of Business at Texas Christian University.Cravens, David W. is the author of 'Strategic Marketing', published 2008 under ISBN 9780073381008 and ISBN 0073381004.
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