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9780471494430

Strategic Market Relationships From Strategy to Implementation

Strategic Market Relationships From Strategy to Implementation

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Product details

  • ISBN-13: 9780471494430
  • ISBN: 0471494437
  • Publication Date: 2002
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Donaldson, Bill, O'Toole, Tom

SUMMARY

Bill Donaldson is Director of Marketing and a Senior Lecturer at the Strathclyde Graduate Business School Tom O'Toole is Head of Department of Management and Organisation at Waterford Institute of Technology where he lectures in business strategy and international marketingDonaldson, Bill is the author of 'Strategic Market Relationships From Strategy to Implementation', published 2002 under ISBN 9780471494430 and ISBN 0471494437.

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