Strategic Market Analysis of the Open Market Corridor

The purpose of the MBA Project was to perform an analysis of the market and environment of Government and commercial e-commerce opportunities in order to identify key stakeholders critical issues and an overall marketing strategy for the Open Market Corridor. Through comprehensive literature review and information gathering a focused analysis of a specific potential customer Naval Supply Systems Command (NAVSUP) is conducted to highlight the threats and opportunities to the system.Naval Postgraduate School Monterey CA Graduate School of Business and Publicpolicy is the author of 'Strategic Market Analysis of the Open Market Corridor', published 2003 under ISBN 9781423547884 and ISBN 1423547888.