Strategic Management:concepts+cases

The most widely used strategic management text in the world is now better than ever! Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more: A new box on e-commerce appears in every chapter A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter Up-to-date international coverage has been integrated throughout the text Over 50 Experiential Exercises that help you learn new management skills A practical not theoretical orientation that shows you how to apply what you're reading about Available with "Mastering Strategy" the most extensive cross-platform business education resource in the world MYPHLIP Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.David, Fred R. is the author of 'Strategic Management:concepts+cases' with ISBN 9780130269959 and ISBN 0130269956.