3613496

9780070427914

Strategic Management

Strategic Management
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  • ISBN-13: 9780070427914
  • ISBN: 0070427917
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Miller, Alex R., Dess, Gregory G.

SUMMARY

Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, "Architecture of Strategy" framework. The nature of strategic management is changing in such a way that all managers, regardless of organizational level or functional specialty, are becoming more involved in helping formulate and implement strategies for the entire business. Every case was selected because it illustrates this concept in practiceMiller, Alex R. is the author of 'Strategic Management' with ISBN 9780070427914 and ISBN 0070427917.

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