196017
9780324116892
This strategic management text focuses on building, extending, organising and sustaining competitive advantage. Five key themes are addressed and reinforced throughout: distinctive competence, quality, globalization, change and ethics.Pitts, Robert A. is the author of 'Strategic Management With Infotrac Building and Sustaining Competitive Advantage', published 2002 under ISBN 9780324116892 and ISBN 0324116896.
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