STRATEGIC MANAGEMENT OF MULTINATIONAL CO

Based on extensive research in major multinational corporations, this book analyses the types of strategic choices and organisational capabilities that underlie the success (or explain the failure) of multinationals in trading-off needs for national responsiveness (to market diversity and host government policies) and needs for international integration (into a centrally managed production system and logistic network of operations in various countries).Doz, Yves is the author of 'STRATEGIC MANAGEMENT OF MULTINATIONAL CO', published 1986 under ISBN 9780080318080 and ISBN 0080318088.