Strategic Management of Distance Education

As organisations are increasingly required to be accountable for their performance, a strategic plan is seen as an essential pre-cursor to accountability measures. Executives and leaders in educational organisations need to be clear about the link between a strategic plan and outcomes. Strategic Management in Higher Education helps them to: better understand strategic thinking conduct an effective strategic planning process within their organisation master some of the tools of strategic planning - scenario building, industry analysis, futures thinking ensure that their organisation has effective strategic monitoring in place so that they can respond effectively to changes in the market for their services understand the industry dynamics, including the way in which their competitors and likely to respond and the changing nature of technology. Strategic Management in Higher Education will appeal to all those in positions of leadership or management in public and private educational institutions seeking to offer distance education programs as the core of their activity or as a key component of their activities.Murgatroyd is the author of 'Strategic Management of Distance Education ', published 2007 under ISBN 9780415410465 and ISBN 0415410460.