4443856

9780080318073

STRATEGIC MANAGEMENT IN MULTINATIONAL CO - Yves L. Doz - Paperback - 1st ed

STRATEGIC MANAGEMENT IN MULTINATIONAL CO - Yves L. Doz - Paperback - 1st ed
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  • ISBN-13: 9780080318073
  • ISBN: 008031807X
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Doz, Yves

SUMMARY

Based on extensive research in major multinational corporations, this book analyses the types of strategic choices and organisational capabilities that underlie the success (or explain the failure) of multinationals in trading-off needs for national responsiveness (to market diversity and host government policies) and needs for international integration (into a centrally managed production system and logistic network of operations in various countries).Doz, Yves is the author of 'STRATEGIC MANAGEMENT IN MULTINATIONAL CO - Yves L. Doz - Paperback - 1st ed' with ISBN 9780080318073 and ISBN 008031807X.

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