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9780130985590

Strategic Management in Information Technology

Strategic Management in Information Technology

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Product details

  • ISBN-13: 9780130985590
  • ISBN: 0130985597
  • Publication Date: 1994
  • Publisher: Prentice Hall PTR

AUTHOR

Yoffie, David B.

SUMMARY

Learn how Intel, Microsoft, Motorola, Apple plus several other technology companies achieved their success. This book contains 22 cases on how the top information technology companies formulate strategy.Yoffie, David B. is the author of 'Strategic Management in Information Technology', published 1994 under ISBN 9780130985590 and ISBN 0130985597.

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