1655058
9780632049998
Strategic Management in Construction
by Langford, D. A., Male, Steven, Langford, David
About this item
- Condition: Good
- Provider: mtwyouth Contact
- Provider Rating: 87%
- Ships From: Boston, MA
- Shipping: Standard, Expedited (tracking available)
- Comments: . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Product details
- ISBN-13: 9780632049998
- ISBN: 0632049995
- Edition: 2
- Publication Date: 2001
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
This book reviews general theory of strategy, relates it to the particular circumstance of the construction industry, and shows how it can be applied in practice. It brings together ideas from economic, marketing, management, business and politics to develop strategic management for both contractors firms and the associated professions. Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham, and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organisations. The book will provide a valuable tool for the strategic development of construction firms.Langford, D. A. is the author of 'Strategic Management in Construction', published 2001 under ISBN 9780632049998 and ISBN 0632049995.
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