by L. J. Bourgeois, Irene M. Duhaime, Larry Stimpert

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ISBN-13: 9780030226137
ISBN: 0030226139
Edition: 2
Publisher: Harcourt

AUTHOR

L. J. Bourgeois, Irene M. Duhaime, Larry Stimpert

SUMMARY

Leading case expert L.J. Bourgeois is teamed with well-known researchers and instructors Irene Duhaime and Larry Stimpert, to author the second editon of Strategic Management. A premiere text and casebook, it is unique in that is emphasizes the importance of strategic management from the role of a general manager. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.L. J. Bourgeois is the author of 'Strategic Management: Concepts for Managers' with ISBN 9780030226137 and ISBN 0030226139.

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