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9780324072754

Strategic Management: Competitiveness and Globalization, Concepts

Strategic Management: Competitiveness and Globalization, Concepts

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Product details

  • ISBN-13: 9780324072754
  • ISBN: 0324072759
  • Edition: 4th
  • Publication Date: 2000
  • Publisher: South-Western Pub

AUTHOR

R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt

SUMMARY

This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.R. Duane Ireland is the author of 'Strategic Management: Competitiveness and Globalization, Concepts', published 2000 under ISBN 9780324072754 and ISBN 0324072759.

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