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9780132066679

Strategic Management (Canadian)

Strategic Management (Canadian)
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  • ISBN-13: 9780132066679
  • ISBN: 013206667X
  • Edition: 8
  • Publication Date: 2007
  • Publisher: Prentice Hall PTR

AUTHOR

Crossan, Mary M., Fry, Joseph N., White, Roderick E.

SUMMARY

Strategic Management: A Casebook 8 th edition BCC Now in its eighth edition, Strategic Management: A Casebook presents class-tested, carefully crafted cases in which you'll discover the ways general managers formulate and implement strategic policy. All the cases in this book deal with problems facing general managers. Based on real situations . the cases progress from analysis (what are the key elements in this firm's situation?) through desired action (what should be done?) to detailed implementation (how should it be done?). This casebook can be used alone or in conjunction withStrategic Analysis and Action by Mary Crossan and her author team.Crossan, Mary M. is the author of 'Strategic Management (Canadian)', published 2007 under ISBN 9780132066679 and ISBN 013206667X.

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