1654980

9780314061133

Strategic Management Building and Sustaining Competitive Advantage

Strategic Management Building and Sustaining Competitive Advantage

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  • ISBN-13: 9780314061133
  • ISBN: 0314061134
  • Publisher: West Publishing Company, College & School Division

AUTHOR

Pitts, Robert A., Lei, David

SUMMARY

This strategic management book focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics.Pitts, Robert A. is the author of 'Strategic Management Building and Sustaining Competitive Advantage' with ISBN 9780314061133 and ISBN 0314061134.

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