3781777
9780131542747
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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.Hesterly, William is the author of 'Strategic Management And Competitive Advantage Concepts And Cases', published 2005 under ISBN 9780131542747 and ISBN 0131542745.
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