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34486265

9781107014961

Strategic Customer Management: Integrating Relationship Marketing and CRM

Strategic Customer Management: Integrating Relationship Marketing and CRM
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Product details

  • ISBN-13: 9781107014961
  • ISBN: 1107014964
  • Publication Date: 2013
  • Publisher: Cambridge University Press

AUTHOR

Pennie Frow, Adrian Payne

SUMMARY

Pennie Frow is the author of 'Strategic Customer Management: Integrating Relationship Marketing and CRM', published 2013 under ISBN 9781107014961 and ISBN 1107014964.

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