Comments: Cover is different that one shown. Exterior has light shelf wear & a stain on top. Book appears unread. Ships same day.
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Publication Date: 1995
Publisher: Prentice Hall PTR
Marketing Principles and Practice. Characteristics of Industrial Markets. Buying Behaviour. Market Research. Strategic Planning 1. Strategic Planning 2. Innovation Strategy. International Strategy. Communications Strategy. Strategic Challenges.Chisnall, Peter is the author of 'Strategic Business Marketing', published 1995 under ISBN 9780132033657 and ISBN 0132033658.
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