Strategic Business Marketing

Strategic Business Marketing
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  • Condition: Good
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  • Comments: Cover is different that one shown. Exterior has light shelf wear & a stain on top. Book appears unread. Ships same day.

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  • ISBN-13: 9780132033657
  • ISBN: 0132033658
  • Edition: 3
  • Publication Date: 1995
  • Publisher: Prentice Hall PTR


Chisnall, Peter


Marketing Principles and Practice. Characteristics of Industrial Markets. Buying Behaviour. Market Research. Strategic Planning 1. Strategic Planning 2. Innovation Strategy. International Strategy. Communications Strategy. Strategic Challenges.Chisnall, Peter is the author of 'Strategic Business Marketing', published 1995 under ISBN 9780132033657 and ISBN 0132033658.

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