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9780199260003

Strategic Brand Management

Strategic Brand Management

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Product details

  • ISBN-13: 9780199260003
  • ISBN: 0199260001
  • Publication Date: 2007
  • Publisher: Oxford University Press, USA

AUTHOR

Richard Elliott, Larry Percy

SUMMARY

This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning.Richard Elliott is the author of 'Strategic Brand Management', published 2007 under ISBN 9780199260003 and ISBN 0199260001.

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