Strategic Advertising Campaigns

Reach customers and prospects effectively with this comprehensive and strategic approach to planning and building campaigns. Offers new approaches to success for an era in which traditional approaches to the marketplace no longer work. Provides insights on how to: -- Acquire and use data on customer wants, needs, and responses-- Get the most from new budgeting methods-- Mix and match promotional techniques to maximize sales of new products and revive sales of older, declining productsSchultz, Don E. is the author of 'Strategic Advertising Campaigns', published 1994 under ISBN 9780844230153 and ISBN 0844230154.