7022048
9781412929769
This text explores how narrative and storytelling is an important part of an organisation's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organisational storytelling connects with storytelling in everyday organisational life.Boje, David M. is the author of 'Storytelling Organization', published 2008 under ISBN 9781412929769 and ISBN 1412929768.
[read more]