Starbucked A Double Tall Tale of Caffeine, Commerce, and Culture

Some of the surprises brewing in Taylor Clarks' starbucked: Starbucks now opens more than two thousand coffeehouses per year - an average of six new stores a day. The company plans to surpass forty thousand stores, which would make it the biggest chain on the planet. Americans now drink so much coffee that scientists have detected caffeine in many of the nation's rivers, lakes, and bays - and even in treated drinking water. Starbucks's research and development department tries to anticipate which colors will be hot in the fashion world a year from now, so that future Frappuccino flavors will match the outfits of trendy customers. Starbucks builds coffeehouses in such close proximity to each other that they can be as little as twelve feet apart, as in one Portland, Oregon, mall. Starbucks situates stores near dry cleaners and video rental shops to give customers two opportunities to buy coffee: once when dropping something off, once when picking it up. Starbucks likes to intimidate its competitors with avalanches of store openings - as many as five new cafes per day in a single city. Do you think Starbucks is putting mom-and-pop coffee shops out of business? Think again .... Book jacket.Clark, Taylor is the author of 'Starbucked A Double Tall Tale of Caffeine, Commerce, and Culture', published 2007 under ISBN 9780316013482 and ISBN 031601348X.