Sports Marketing Guide

The Sports Marketing Guide Volume II Millennium Edition continues to assist major & minor league sports teams, college athletic programs, special event companies & others in the "how to's" of marketing & sales. With two new components focusing on client services & merchandising, The Sports Marketing Guide provides practical, proven methods to obtaining corporate sponsors implementing effective ticket sales programs & creating exciting promotions. Here's what the experts have to say, "The Sports Marketing Guide is phenomenally comprehensive in its scope. It is targeted to the event/team executive & corporate marketing type who puts his career on the line every day deciding where to place his promotional bucks," - Howard Schlossberg, American Marketing Association. And "The Sports Marketing Guide would be a valuable educational resource for the Sports Marketing Intructor. The practical examples within the book provide supplemental learning activities necessary in synthesizing information." - Dick Irwin, Sports Administration Professor. And the Sports Marketing Guide is an exceptional sales & marketing tool which can benefit professional & amateur sports organizations as well as anyone pursuing a career in sports of event marketing." Jon Starrett, Director of Corporate Marketing & Sales, Cleveland Indians. Order on-line at www.sportsmarketingguide.com or send check or money order payable to the author Terence R. Wascovich, 1346 Red Bush Lane, Macedonia, Ohio 44056. There is a 30% discount to only bookstores in quantities of 10 or more.Wascovich, Terence R. is the author of 'Sports Marketing Guide', published 2001 under ISBN 9780963823830 and ISBN 0963823833.