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9780078614019

Sports & Entertainment Marketing

Sports & Entertainment Marketing
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  • ISBN-13: 9780078614019
  • ISBN: 0078614015
  • Publication Date: 2004
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Farese, Lois Schneider, Grossman, David A., Nicholson, Gordon

SUMMARY

The new" Glencoe Marketing Series: Sports and Entertainment Marketing" examines marketing of sports and sports entertainment as well as the world of entertainment marketing. Developed to meet state standards and objectives, the" Glencoe Marketing Series" books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the" Glencoe Marketing Series" also function as supplemental texts for Marketing I courses that may use" Marketing Essentials,"Farese, Lois Schneider is the author of 'Sports & Entertainment Marketing', published 2004 under ISBN 9780078614019 and ISBN 0078614015.

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