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9780538694773

Sports and Entertainment Marketing

Sports and Entertainment Marketing
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  • ISBN-13: 9780538694773
  • ISBN: 0538694777
  • Publisher: Cengage South-Western

AUTHOR

Kasero, Oelkers, Kaser, Ken, Oelkers, Dotty B.

SUMMARY

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.Kasero, Oelkers is the author of 'Sports and Entertainment Marketing' with ISBN 9780538694773 and ISBN 0538694777.

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