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169635

9780538694773

Sports and Entertainment Marketing

Sports and Entertainment Marketing
$61.55
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  • Condition: New
  • Provider: gridfreed Contact
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  • Ships From: San Diego, CA
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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  • Condition: Very Good
  • Provider: alliedbookcompany Contact
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  • Ships From: Ligonier, IN
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  • Comments: Pages are clean. Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Cover has shelf wear. Very Good.
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Product details

  • ISBN-13: 9780538694773
  • ISBN: 0538694777
  • Publisher: Cengage South-Western

AUTHOR

Kasero, Oelkers, Kaser, Ken, Oelkers, Dotty B.

SUMMARY

Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.Kasero, Oelkers is the author of 'Sports and Entertainment Marketing' with ISBN 9780538694773 and ISBN 0538694777.

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