5326009
9780736060523
Sport Marketing - 3rd Edition
by Stephen Hardy, William Sutton, Bernard Mullin
About this item
- Condition: Good
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- Comments: Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available.
About this item
- Condition: Very Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
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- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
Product details
- ISBN-13: 9780736060523
- ISBN: 0736060529
- Edition: 3
- Publication Date: 2007
- Publisher: Human Kinetics
AUTHOR
1 Customer Product ReviewsSUMMARY
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.Stephen Hardy is the author of 'Sport Marketing - 3rd Edition', published 2007 under ISBN 9780736060523 and ISBN 0736060529.
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