6135937
9780415900843
Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.Leiss, William is the author of 'Social Communication in Advertising: Persons, Products and Images of Well-Being', published 1986 under ISBN 9780415900843 and ISBN 0415900840.
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