Smokey Bear Story

THE SMOKEY BEAR STORY tells young readers how Smokey Bear originated in 1944 as the advertising symbol of the U.S. Forest Service's Cooperative Forest Fire Prevention Program. It also gives a true account of the bear cub who was rescued after being burned in a 1950 forest fire, & later was sent to the National Zoo in Washington, D.C., as the living Smokey Bear, staying there until his death in 1976. Meanwhile, the original advertising symbol continued to campaign actively for forest fire prevention through the years, even when there was a live bear at the Zoo. Smokey Bear celebrated his 50th birthday in 1994, & is one of the most widely-recognized advertising symbols in the world. He receives so much mail that he has his own zip code. His most famous message, "Remember - only YOU can prevent forest fires!" is well-known to both children & adults. THE SMOKEY BEAR STORY is by the author of the popular adult reference book, GUARDIAN OF THE FOREST: A HISTORY OF THE SMOKEY BEAR PROGRAM. Order from Morielle Press, P.O. Box 10612, Alexandria, VA 22310-0612; tel. 703-960-2638.Morrison, Ellen E. is the author of 'Smokey Bear Story' with ISBN 9780962253744 and ISBN 096225374X.