Smoke in Their Eyes Lessons in Movement Leadership from the Tobacco Wars

The classic American struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the "global settlement" legislation is now viewed by many public health experts as an historic missed opportunity, and in this extraordinary book, Smoke in Their Eyes, Michael Pertschuk brilliantly describes the forces brought to bear.Pertschuk, Michael is the author of 'Smoke in Their Eyes Lessons in Movement Leadership from the Tobacco Wars', published 2001 under ISBN 9780826513939 and ISBN 082651393X.