Smart Simple Design Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection

THE DILEMMA: THE NEED TO DE-COMPLICATE. The Consuming Age: Relentless Pressures of a Voracious Marketplace. On the Horns of the Dilemma. True Cost: Product Proliferation and the Bottom Line. Triggers of the Variety Explosion. Hot Products: The Power of Design. VEP: THE WAY TO DE-COMPLICATE. De-Complicating the Organization: Where and How to Begin. The Heart of VEP Analysis: The Six Tools. VEP Analysis: Finding and Reducing Negative Variety. Reducing Downstream Complexity: Unwarranted Production Processes and Control Points. THE BOTTOM LINE. Designing for the Bottom Line. Glossary. VEP Resources. Index.Galsworth, Gwen D. is the author of 'Smart Simple Design Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection' with ISBN 9780471131854 and ISBN 0471131857.