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9780131494183

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
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  • ISBN-13: 9780131494183
  • ISBN: 013149418X
  • Edition: 1
  • Publication Date: 2010
  • Publisher: Wharton School Publishing

AUTHOR

Raju, Jagmohan, Zhang, Z. John

SUMMARY

In this work, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focus on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing.Raju, Jagmohan is the author of 'Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability', published 2010 under ISBN 9780131494183 and ISBN 013149418X.

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