8908376
9780131494183
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
by Raju, Jagmohan, Zhang, Z. John
325
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About this item
- Condition: New
- Provider: Ergodebooks Contact
- Provider Rating: 82%
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325
List Price
Discount
32% Off
You Save
$11.48
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Buy with confidence. Excellent Customer Service & Return policy.
Product details
- ISBN-13: 9780131494183
- ISBN: 013149418X
- Edition: 1
- Publication Date: 2010
- Publisher: Wharton School Publishing
AUTHOR
SUMMARY
In this work, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focus on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing.Raju, Jagmohan is the author of 'Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability', published 2010 under ISBN 9780131494183 and ISBN 013149418X.
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