4072658

9781592601400

Small Business Management: A Planning Approach

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  • ISBN-13: 9781592601400
  • ISBN: 1592601405
  • Edition: 2
  • Publication Date: 2004
  • Publisher: Atomic Dog Publishing

AUTHOR

Robert Lussier, Lori Pennel, Joel Corman

SUMMARY

In today's demanding economic environment, starting a small business can be a daunting task. Research has shown that an effective business plan increases the chance that a new small business will be successful. Small Business Management: A Planning Approach, 2e provides students with the knowledge and skills they need to develop a business plan.Robert Lussier is the author of 'Small Business Management: A Planning Approach', published 2004 under ISBN 9781592601400 and ISBN 1592601405.

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