195656
9780471500711
Small Business Management
by Pickle, Hal B., Abrahamson, Royce L.
Product details
- ISBN-13: 9780471500711
- ISBN: 0471500712
- Edition: 5
- Publication Date: 1990
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.Pickle, Hal B. is the author of 'Small Business Management', published 1990 under ISBN 9780471500711 and ISBN 0471500712.
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