Skip to the Loo

Merchants, do you regard your customer restroom as a nuisance, a maintenance nightmare, or underutilized storage space? Well, think again! This potty training guide for retailers will show you a new way to look at your bathroom as the benefits of marketing to women through destination restrooms is revealed. A few savvy retailers have realized that attractive restrooms are a magnet for female shoppers, but most are not taking advantage of this little room¿s big potential. Using research that anyone will appreciate, the author explains the criteria that women use to define an inviting bathroom, and offers practical suggestions for making yours memorable, in a good way! Learn why a special restroom keeps a business on feminine shoppers¿ radar; discover what makes one great; and find out easy and inexpensive ways to improve your facilities. Skip to the Loo is the result of the author's own retail restroom revitalization project.Wright, Linda is the author of 'Skip to the Loo', published 2007 under ISBN 9780980092301 and ISBN 0980092302.