Signs For Sale An Outline Of Semiotic Analysis For Advertisers & Marketers

This text is a user-friendly introduction to the semiotic study of advertising. It is intended for advertisers and marketers interested in the use of semiotics as a tool in their field. It can also be used as a basic textbook in semiotic analysis and in media courses. But even the general reader can find much to ponder here, as the authors constantly show how advertising has become, today; a major component of cultural meaning-making. Both authors five in Toronto, Ontario.Beasley, Ron is the author of 'Signs For Sale An Outline Of Semiotic Analysis For Advertisers & Marketers', published 2003 under ISBN 9781894508070 and ISBN 1894508076.