Services Marketing People, Technology, Strategy

TEXTBOOK CASEBOOK READER Christopher Lovelock and Jochen Wirtz have worked together closely as co-authors to undertake a significant revision, restructuring, and updating of Services Marketing. WHAT'S INSIDE A new fifteen-chapter organization that reflects the nature of what today's service marketers do in the real world Seventeen exciting classroom-tested cases of different lengths, of which half are brand new and the balance are copyright post-2000. Eight current readings from leading thinkers in the field. Practical management applications reinforced by current examples.Lovelock, Christopher is the author of 'Services Marketing People, Technology, Strategy', published 2003 under ISBN 9780131138650 and ISBN 0131138650.