1572289
9780072823738
Service Management Operations, Strategy, and Information Technology
by Fitzsimmons, James A., Fitzsimmons, Mona J.
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Product details
- ISBN-13: 9780072823738
- ISBN: 0072823739
- Edition: 4
- Publication Date: 2004
- Publisher: McGraw-Hill School Education Group
AUTHOR
SUMMARY
Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.Fitzsimmons, James A. is the author of 'Service Management Operations, Strategy, and Information Technology', published 2004 under ISBN 9780072823738 and ISBN 0072823739.
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