Semiotics, Marketing and Communication Beneath the Signs, the Strategies

Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.Floch, Jean-Marie is the author of 'Semiotics, Marketing and Communication Beneath the Signs, the Strategies' with ISBN 9780333760147 and ISBN 033376014X.